Nas: the story of a t-shirt in a music video. 2004 by Listen Clothing

A phone call on a random day of the week from NY. On the other side of the US, Ira Perry, well known fashion consultant of the stars. At the time working for Nas and Bad Boy Ent. After seeing our shirts on Complex Mag. Ira reached out and asked to be send some shirts including the “funken’soul” (a George Clinton shirt) that we tweak during our 3 collection. From our knowledge Nas received around 15 shirts total to choose for the video. A few months later after the video was done and ready for release. Ira reached out via mail with a Polaroid photo and a link to the music video. The phone call that we thought it could be a prank, result in a nice promo for LISTEN CLOTHING. One Love to Ira wherever you at homie… Listen Clothing is Culture.

Nasir Jones NAS

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